Lets be honest ... how many times have you heard the phrase, “PR is changing”? I did a number of times and as much as this phrase makes me cringe, I think PR professionals agree that PR is ever-changing.
So, here is what i think...
Social media will drastically change PR in 2010—so be prepared and be educated about the many ways you can use social media.
Reputations will be fragile and harder to control. With social media increasing, everyone will have a say in brand management. And, with this, crisis communications preparation will be more important than ever.
The way people get information will change. Therefore, the way PR pros reach their target audiences will change. We need to get information to our audiences where they are looking for it.
In the end, the PR pros that embrace these trends and adapt to them will come out on top in 2010.
